Macro beauty photography usually means the use of macro lens to capture all the detail of skin, makeup and over all look. It requires expert approach to all aspects, lighting, photography, makeup and, of course, retouching. In those kind of photos everything is on display and needs to be the highest possible quality. No error will go unnoticed.
The success of the photo/series depends on expert approach of all the team members. It is a great challenge, but also a great pleasure to be retouching such images.